DECA Retail Merchandising Practice Exam

Which type of store is known for offering a narrow variety and very deep assortment, often exemplified by a specific brand?

1. Home improvement centers

2. Discount retailers

3. Bass Pro Shops

4. Clothing outlets

The correct answer is: Bass Pro Shops

The correct answer highlights a type of store known for its specialized focus on a narrow variety of products while maintaining a very deep assortment, often centered around a specific brand. Bass Pro Shops are a prime example of this type of retail establishment. They specialize in outdoor recreational gear, particularly fishing and hunting equipment, and offer a wide range of products under their brand or related brands. This allows them to provide extensive choices within a specific category, catering to enthusiasts who seek depth in their shopping experience. In contrast, other types of stores mentioned do not fit this description as closely. Home improvement centers typically offer a wide variety of home improvement products but across many categories rather than diving deep into a singular brand or narrow range. Discount retailers usually focus on providing a broad range of products at lower prices without necessarily specializing in one specific type or brand. Clothing outlets may offer discounted items from various brands, but their assortment is generally broader and may not have the level of depth that defines Bass Pro Shops. Therefore, the unique positioning of Bass Pro Shops in the market aligns perfectly with the characteristics of offering a narrow variety and deep assortment.