DECA Retail Merchandising Practice Exam

Which type of decision-making process is typically involved in impulse buying?

1. Extended problem solving

2. Limited problem solving

3. Habitual decision making

4. None of the above

The correct answer is: Habitual decision making

Impulse buying is characterized by spontaneous and unplanned decisions to purchase items, often driven by emotional responses rather than a structured evaluation of options. Habitual decision making fits this context well because it refers to behavior that consumers engage in without much thought or deliberation. In the case of impulse buys, shoppers typically act on impulse, influenced by factors like prominent displays, emotional triggers, or promotional offers, rather than conducting extensive research or considering alternatives. This type of decision-making contrasts with extended problem solving, which involves thorough information search and careful processing of information due to the high involvement or risk associated with the purchase. Limited problem solving implies some thought, typically in cases where a consumer has prior knowledge but still reviews options. Impulse buying, however, is less about consideration and more about immediate desire, making habitual decision-making the most fitting description.