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Which term refers to shopping that is done purely for pleasure?

  1. Utilitarian

  2. Hedonic

  3. Transactional

  4. Purposeful

The correct answer is: Hedonic

Hedonic shopping refers to shopping that is motivated by pleasure, enjoyment, and the experience rather than the need for a specific product. This type of shopping often involves indulgence, and the consumer may seek out entertainment, relaxation, and the joy of exploring options. People engage in hedonic shopping for various reasons, such as treating themselves, seeking social interaction, or simply enjoying the aesthetic aspects of products and the shopping environment. On the other hand, terms like utilitarian, transactional, and purposeful typically align more closely with practical or necessary shopping behaviors. Utilitarian shopping focuses on the function and usefulness of a product. Transactional shopping emphasizes the exchange of goods and services, often with a direct intention or need. Purposeful shopping implies a specific goal or aim behind the shopping experience. In contrast, hedonic shopping highlights the experiential aspect of the activity, making it the correct choice for describing shopping done purely for pleasure.