DECA Retail Merchandising Practice Exam

Which term refers to a purchase decision that requires little to no effort and is often a routine action?

1. Extended problem solving

2. Impulse buying

3. Habitual decision making

4. Market segment

The correct answer is: Habitual decision making

The term that refers to a purchase decision requiring little to no effort and is often a routine action is habitual decision making. This type of decision-making occurs when consumers consistently choose the same products or brands they are familiar with, minimizing the cognitive effort involved in their choices. Routine purchases, such as grocery items or household essentials, are typically governed by past experiences and established preferences, allowing consumers to make quick and efficient decisions without extensive evaluation of alternatives. On the other hand, extended problem solving involves more thorough consideration and research when making a purchase, often for more significant or expensive items. Impulse buying refers to spontaneous purchasing behavior that lacks prior planning or consideration. Lastly, market segment describes a subgroup of consumers with shared characteristics and does not pertain to decision-making processes directly.