DECA Retail Merchandising Practice Exam

Which term best describes the shopping behavior focused on finding a solution to a specific need?

1. Hedonic shopping

2. Utilitarian shopping

3. Experiential shopping

4. Recreational shopping

The correct answer is: Utilitarian shopping

The term that best describes the shopping behavior focused on finding a solution to a specific need is utilitarian shopping. This type of shopping is characterized by a practical approach, where consumers engage in the shopping process to fulfill a direct requirement or solve a problem. For example, someone might shop for a new appliance because their old one broke, indicating that their shopping behavior is driven by necessity rather than desire or enjoyment. Utilitarian shopping contrasts with other types of shopping behaviors, such as hedonic or experiential shopping, where the focus is more on the pleasure or experience derived from the activity rather than simply satisfying a functional need. In recreational shopping, consumers engage in shopping as a leisure activity without a specific goal or necessity in mind.