Which stage of the fashion lifecycle involves seeing how well a fashion can be exhibited?

The stage of the fashion lifecycle that involves assessing how well a fashion can be exhibited is observability. This concept refers to the extent to which the fashion is visible to potential customers and can influence their potential adoption or acceptance of the trend. During this stage, the visibility of the fashion—such as how it is showcased in stores, on social media, or through influencers—plays a crucial role in determining its success. When a fashion trend is easily observable, it encourages further interest and experimentation among consumers, enhancing its chances of widespread acceptance.

In contrast, relative advantage focuses on the perceived benefits of adopting a new trend over existing ones, while compatibility pertains to how well the trend aligns with the existing values and experiences of consumers. Complexity relates to how difficult it is for consumers to understand or use the fashion. Each of these factors plays a role in the adoption of fashion, but observability specifically emphasizes the visibility and presentation aspect, making it the correct choice in this context.