DECA Retail Merchandising Practice Exam

Which stage in the buying process comes after need recognition?

1. Information search

2. Evaluation

3. Choice

4. Loyalty

The correct answer is: Information search

The stage that comes after need recognition is the information search. Once a consumer acknowledges a need or a problem that requires a solution, they typically seek out information to help them understand their options. This can include researching products, comparing prices, reading reviews, and gathering recommendations from various sources to make an informed decision about how to satisfy this need. The information search is crucial because it provides the consumer with the necessary knowledge to evaluate potential solutions. It helps them identify the different products available, their features, benefits, and the potential costs involved. By engaging in this research, consumers can feel more empowered and prepared to move on to the next stages of the buying process, such as evaluation and choice. In contrast, the other stages like evaluation, choice, and loyalty occur later in the buying process. Evaluation involves assessing the alternatives once information has been gathered, choice involves making a final decision about a product, and loyalty pertains to the ongoing relationship and repeat purchases from a brand after a selection has been made.