DECA Retail Merchandising Practice Exam

Which sequence accurately represents the typical supply chain?

1. Manufacturer - Retailer - Consumer - Wholesaler

2. Wholesaler - Retailer - Consumer - Manufacturer

3. Manufacturer - Wholesaler - Retailer - Consumer

4. Retailer - Consumer - Manufacturer - Wholesaler

The correct answer is: Manufacturer - Wholesaler - Retailer - Consumer

The typical supply chain is best represented by the sequence "Manufacturer - Wholesaler - Retailer - Consumer." This sequence illustrates the flow of goods from production to end-use, starting with the manufacturer who creates the product. After manufacturing, the product is typically sold in bulk to a wholesaler. The wholesaler then distributes these products to various retailers, who sell them to the final consumer. This order reflects the common channels through which products move in the retail industry. The manufacturer produces goods, the wholesaler acts as an intermediary to help distribute those goods to a wide range of retailers, and finally, retailers sell directly to consumers, completing the supply chain. This hierarchical structure is widely recognized and allows for efficient distribution and sale of products. Understanding this flow is essential for anyone involved in retail merchandising, as it highlights the roles different agents play in getting products to market.