DECA Retail Merchandising Practice Exam

Which fashion lifecycle stage refers to the ease of use of a new fashion?

1. Compatibility

2. Observability

3. Complexity

4. Triability

The correct answer is: Complexity

The stage of the fashion lifecycle that refers to the ease of use of a new fashion is best defined by the concept of complexity. In this context, complexity addresses how difficult or complicated it is for consumers to use or adopt a new fashion item. When a fashion item is perceived as complex, it may deter consumers from embracing it. Conversely, if a fashion item is simple and easy to understand, it is more likely to be adopted by a wider audience, enhancing its chances of success in the marketplace. Observability relates to how visible or noticeable the fashion item is to others, which can influence its adoption but does not directly address ease of use. Compatibility focuses on how well a new fashion fits into existing values, experiences, and needs of potential adopters, which again does not specifically tackle operational ease. Triability pertains to the extent to which consumers can try the fashion item on a limited basis before full adoption, impacting their willingness to commit but not directly related to how easy it is to use. Overall, complexity specifically targets the user-friendly aspect of a fashion item, highlighting why it is the correct choice in this instance.