DECA Retail Merchandising Practice Exam

Which aspect of the buying process includes both internal memory and external recommendations?

1. Need recognition

2. Information search

3. Evaluation

4. Choice

The correct answer is: Information search

The aspect of the buying process that includes both internal memory and external recommendations is the information search. During this stage, consumers actively seek out information to make informed purchasing decisions. Internal memory refers to the knowledge and experiences a consumer has accumulated over time, such as past purchases or personal preferences. External recommendations can come from various sources, including friends and family, online reviews, advertisements, or social media. The integration of both internal and external information sources helps consumers assess their options more effectively and influences their final purchasing decisions. This phase is critical as it shapes their understanding of what products or services are available, their features, and how they compare with one another, which ultimately guides consumers in making a choice.