DECA Retail Merchandising Practice Exam

What is the term that describes how visible and easily communicated a new fashion is within a social group?

1. Relative advantage

2. Retail strategy

3. Market expansion

4. Observability

The correct answer is: Observability

The term that describes how visible and easily communicated a new fashion is within a social group is referred to as observability. In the context of marketing and fashion, observability is crucial as it determines how likely it is for others to notice and discuss a new trend. The more observable a fashion item or trend is, the more likely it is to be adopted by others within the social group. This phenomenon can significantly impact the rate of adoption, as individuals often look to their peers and social circles when making decisions about fashion. In contrast, relative advantage refers to the perceived benefits of a new idea or trend compared to existing alternatives, while retail strategy encompasses the broader plans and tactics retailers use to sell products. Market expansion is more related to growing a business or brand into new geographical or demographic markets. Observability specifically captures the essence of visibility and the ability to communicate a trend within a peer group, making it the most relevant term for this scenario.