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What is the purpose of the North American Industry Classification System (NAICS)?

  1. To classify products by their price ranges

  2. To identify locations of businesses

  3. To categorize businesses based on products and services

  4. To establish a marketing strategy

The correct answer is: To categorize businesses based on products and services

The North American Industry Classification System (NAICS) is designed to categorize businesses based on the products and services they offer. This classification system organizes industries into a standardized format, allowing for easier comparison and analysis of economic data across different sectors. By grouping businesses that engage in similar economic activities, NAICS facilitates a better understanding of industry trends, assists in market research, and informs government policy-making. This categorization is particularly useful for businesses, analysts, and policymakers to interpret industry data accurately and to make informed decisions. Given that the other options do not align with the primary function of NAICS—the focus on product and service characteristics—it's clear why the correct response emphasizes its role in categorizing businesses accordingly.