DECA Retail Merchandising Practice Exam

What is the primary feature of convenience stores?

1. Larger square footage than typical supermarkets

2. A broad and deep assortment of merchandise

3. Limited variety and speedy checkouts

4. Specialty items only

The correct answer is: Limited variety and speedy checkouts

The primary feature of convenience stores is limited variety and speedy checkouts. Convenience stores are designed to cater to customers looking for quick and easy shopping experiences. They typically carry a smaller selection of essential items, such as snacks, beverages, toiletries, and basic groceries, allowing customers to make quick purchases without the need for extensive browsing. The focus on speed is evident in their layout and services, which prioritize efficiency to accommodate consumers who are often in a hurry. This limited variety means that while customers have access to necessary items, they do not have the extensive choices found in larger retail establishments, making convenience stores distinct in their approach to retail. The other choices emphasize characteristics not commonly associated with convenience stores. For instance, larger square footage and a broad assortment are typical of supermarkets, while specialty items are more characteristic of niche markets or specialty stores.