DECA Retail Merchandising Practice Exam

What is measured by observing how easily a new fashion can be tested or tried out?

1. Complexity

2. Observability

3. Triability

4. Compatibility

The correct answer is: Triability

The concept being measured by observing how easily a new fashion can be tested or tried out is known as triability. Triability refers to the extent to which a product or innovation can be experimented with on a limited basis before full-scale adoption. In the context of fashion, it means how accessible or easy it is for customers to try on a new style or piece of clothing before making a purchase decision. A high level of triability suggests that customers can easily assess the product's fit, comfort, and style, which can lead to increased acceptance and adoption of the fashion trend. When consumers are provided the opportunity to try out a new fashion item, they are more likely to create positive associations and develop an attachment to the product. Complexity refers to how difficult it is to understand or use something, which doesn't particularly align with the ability to test a fashion. Observability relates to how visible the benefits of a product are to others, while compatibility considers how well an innovation fits with existing values and past experiences of potential adopters. These concepts do not specifically address the aspect of trial or testing.