DECA Retail Merchandising Practice Exam

What is automated retailing?

1. A selling method involving detailed customer service

2. A system where merchandise is sold through self-service machines

3. A way to sell products exclusively online

4. A customer retention strategy

The correct answer is: A system where merchandise is sold through self-service machines

Automated retailing refers to a selling method that utilizes self-service machines to dispense products to consumers without the need for direct human interaction. This system allows customers to choose, pay for, and receive their merchandise in a streamlined manner, often in locations that may not be feasible for traditional retail outlets. Automated retailing is particularly popular in environments such as airports, train stations, and convenience stores, where quick service and ease of access are essential. This method is designed to maximize efficiency and cater to consumer preferences for convenience and speed, making it an increasingly common choice in the modern retail landscape. The focus is primarily on technology and automation, which distinguishes it from other selling methods that might involve personal interaction or detailed customer service.