DECA Retail Merchandising Practice Exam

What is a benefit of being open during convenient hours for retailers?

1. Increased employee satisfaction

2. Greater customer convenience and potential sales

3. Lower operating costs

4. Enhanced supplier relationships

The correct answer is: Greater customer convenience and potential sales

Being open during convenient hours primarily benefits retailers by providing greater customer convenience and the potential for increased sales. When a store aligns its operating hours with the schedules of its customers, it allows more individuals the opportunity to shop. This increased accessibility can lead to higher foot traffic, as consumers are more likely to visit when it is convenient for them, potentially resulting in an uptick in sales. Retailers that offer extended hours can cater to various customer needs—whether for those who work traditional business hours, parents managing evening activities, or night owls who prefer shopping late. This level of convenience can foster customer loyalty as people tend to favor businesses that fit their personal schedules, thus enhancing the overall shopping experience and driving revenue growth. While the other options might have some merits in different contexts, they do not directly relate to the immediate advantages of extending store hours in a way that increases customer convenience and sales potential.