DECA Retail Merchandising Practice Exam

What classification do drugstores fall under regarding their product variety and assortment?

1. Narrow variety and very deep assortment

2. Average variety and varying assortment

3. Wide variety and shallow assortment

4. Narrow variety and shallow assortment

The correct answer is: Narrow variety and very deep assortment

Drugstores are classified as having a narrow variety and a very deep assortment. This means that they typically offer a limited range of product categories—mostly health and personal care items—but carry a broad selection of brands and specific products within those categories. For example, while you might find many different types of pain relievers, skincare products, or over-the-counter medications, the overall number of different categories (like electronics or clothing) is quite limited compared to what a department store or supermarket might offer. The concept of a deep assortment refers to having a large number of variations or options within those limited categories. Drugstores often stock numerous brands, sizes, and formulations of medications, vitamins, and cosmetics, allowing customers to choose the product that best fits their specific needs. This focus on specialization in a specific product area while offering many options within those confines makes the classification of narrow variety and very deep assortment the most appropriate for drugstores.