DECA Retail Merchandising Practice Exam

Home improvement centers are known for which type of product variety and assortment?

1. Wide variety and deep assortment

2. Narrow variety and very deep assortment

3. Narrow variety and shallow assortment

4. Average variety and deep assortment

The correct answer is: Narrow variety and very deep assortment

Home improvement centers typically offer a narrow variety of products within specific categories but maintain a very deep assortment of those products. This means that while the range of different types of products might not be extensive (for instance, they may focus primarily on tools, building materials, or gardening supplies), they carry a wide selection of brands, sizes, and features within those specific categories. This approach allows home improvement centers to cater to specific customer needs in depth, providing numerous choices within a limited variety. For example, a store may have a narrow focus on paints and finishes, but within that category, it offers an extensive selection of colors, types of paint, brands, and application tools. This strategy ensures that customers can find precisely what they need without overwhelming them with too many different types of unrelated products.