DECA Retail Merchandising Practice Exam

Extreme value retailers typically feature which combination of variety and assortment?

1. Narrow variety and very deep assortment

2. Average variety and average but varying assortment

3. Wide variety and deep assortment

4. Narrow variety and shallow assortment

The correct answer is: Average variety and average but varying assortment

Extreme value retailers are known for offering a broad selection of products at low prices, catering primarily to budget-conscious consumers. The key characteristics of these retailers include average variety and varying assortments, which allows them to appeal to a wider range of customer needs while maintaining cost-effectiveness. By having an average variety, extreme value retailers can provide customers with a selection that feels substantial without overwhelming them with too many choices. The varying assortment helps to keep their inventory fresh and encourages repeat visits, as consumers know they might find different deals each time they shop. This strategy is effective at attracting price-sensitive shoppers looking for value in their purchases.