DECA Retail Merchandising Practice Exam

Question: 1 / 400

What is a characteristic of discount stores?

They carry a broad variety and deep assortment

They carry a broad variety and shallow assortment

Discount stores are characterized by carrying a broad variety of products while maintaining a shallow assortment within each specific category. This means they offer a wide range of different types of products, but not many options within each type. This strategy allows them to keep prices low and provide value to consumers, which is a primary goal of discount stores. By focusing on a broad selection rather than an extensive assortment within each category, these stores can minimize costs and pass savings onto customers, making them appealing to budget-conscious shoppers.

In contrast, options that suggest a deep assortment or focus exclusively on high-end or specialty items do not align with the operational model of discount stores. Such models are typically associated with specialty shops or higher-end retailers.

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They only sell specialty items

They offer high-end products

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