DECA Retail Merchandising Practice Exam

Question: 1 / 400

What is the primary purpose of promotional displays in retail?

To highlight specific products and encourage impulse purchases

Promotional displays play a crucial role in retail by highlighting specific products and encouraging impulse purchases. This strategy effectively grabs the attention of shoppers as they navigate the store, showcasing items that might not be on the customer's shopping list but are appealing enough to prompt a spontaneous buying decision. By strategically placing these displays in high-traffic areas, retailers can effectively increase the visibility of certain products, ultimately driving sales.

The primary goal of these displays is to stimulate interest and excitement around the featured items, often employing eye-catching designs, promotional signage, or limited-time offers to create a sense of urgency. This approach not only boosts sales of specific products but also enhances the overall shopping experience by providing customers with new discoveries.

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To reduce the overall inventory of retail stores

To maintain customer loyalty through regular pricing

To track customer demographic information

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