DECA Retail Merchandising Practice Exam

Question: 1 / 400

What role does consumer research play in retail merchandising?

It provides marketing trends without any data

It offers insights that inform product and marketing strategies

Consumer research plays a crucial role in retail merchandising by offering insights that inform product and marketing strategies. This research collects data on customer preferences, behaviors, and trends, which helps retailers understand what consumers want and how they make purchasing decisions. With these insights, businesses can tailor their product offerings, promotions, and overall marketing strategies to better meet the needs and expectations of their target audience.

This process leads to more effective merchandising decisions, as retailers can position products strategically, optimize pricing, and enhance customer engagement. Utilizing comprehensive consumer research allows businesses to align their inventory with demand, improve customer satisfaction, and ultimately drive sales growth.

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It solely focuses on price analysis

It reduces the need for customer feedback

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