DECA Retail Merchandising Practice Exam

Merchandise planning is fundamentally about ensuring that a retailer has the right products available at the right time and in the right quantities to meet customer demand. Therefore, a primary goal of merchandise planning is to create an appropriate product mix that aligns with customer preferences and market trends. By doing so, retailers can enhance customer satisfaction, drive sales, and ultimately boost profitability.

This focus on the product mix allows businesses to analyze various factors such as seasonal trends, consumer behavior, and sales data, enabling them to curate a selection of merchandise that not only attracts customers but also encourages repeat business. When a retailer successfully meets customer demand through effective merchandise planning, it can lead to optimized inventory levels and reduced markdowns, further benefiting the overall operation.

Achieving this goal means making informed decisions about product selection, pricing, and placement, which directly influences a store's success in a competitive retail environment.