DECA Retail Merchandising Practice Exam

Cross-merchandising is a strategy that involves displaying products from different categories together to encourage customers to purchase complementary items. This technique is based on the idea that shoppers often buy related products at the same time; for example, placing pasta next to pasta sauce or displaying beauty products alongside fashion items.

By showcasing different types of products in a single area, retailers can create a more compelling shopping experience and increase the likelihood of impulse buys, thereby boosting sales. This approach not only enhances the visual appeal of the store layout but also helps customers find what they need more easily, promoting a holistic shopping experience.

Other tactics, such as focusing solely on one product line or on a single sales channel, do not align with the essence of cross-merchandising, as these approaches tend to limit customer engagement and the potential for additional sales that can arise from diverse product combinations.